Now live on the Trackman Portal

We didn’t set out to build an AI company. We set out to fit golfers into better equipment. Read our story ›

Make every fitting
your most valuable one.

FORJ gives your fitters an AI co-pilot that remembers every shot, every customer, and 150,000 club combinations, so they fit faster, close more, and still own the moment that matters: the human read only a great fitter can make.

A FORJ fitter and his customer shake hands in a fitting bay. On the TV behind them: 'Tim, meet your new 7-iron', a Srixon ZXi7 with 3.3 yards more carry than his current iron, a 2.8 yard spread and a 2.1 degree steeper landing so it holds the green.

Faster

4 fittings per day yields 4 hours in time savings - run more sessions each day.

Higher

close rates, a confident customer buys in the bay

Only

platform in the world that streams Trackman shots live into the fitting

native on the Trackman Portal, no new hardware, install in one click

A great fitting should sell the clubs on its own.

Somewhere along the way, the industry forgot that.

The wall of options overwhelms the customer, confidence drains, and the sale walks out the door.

So fitters start charging for the fitting itself, and the thing meant to sell the clubs becomes a paywall in front of them. And around it goes.

FORJ breaks the cycle. Here’s what that costs.

FORJ is live on the Trackman Portal.

$1,999/yr per location.

See what’s included

How FORJ fits in across your entire fitting business

01

Prepped before they park

Save 15 mins per session Automated pre-fit survey analyzed by AI to provide a recommendation ready before their first swing. FORJ prep report positioning the golfer as an Elite Ball Striker: ready before the golfer walks in
02

Their fit, taking shape

Save 15 mins per session Each swing with real-time Trackman data and the world’s largest club database - in 1/2 the time. FORJ recommendations with the Refine panel open for player category and shaft: refine by player category or shaft
03

Close it in the bay

Save 30 mins by editing the cart in real-time Pick the winner. The order follows - fully automated for the world’s top club manufacturers. FORJ leaderboard comparing the winning build against the golfer’s own club: every build, measured against his own club

See how it works › Watch the demo ›

Get to Green.

Every fitting starts with the golfer’s own club. Each test club gets a green window to hit for carry, landing angle, spin, peak height and spread. When every number lands in the green, the customer sees it on the bay TV: this club beats their own.

See how Get to Green works ›

FORJ customer screen on the bay TV, shot 4 of 5: carry 168 yards, landing 45.1 degrees, spin 5,760 rpm, peak height 85 feet and spread 2 yards left are all in the green window and ahead of the golfer's own 7-iron.
Watch on Instagram ›

Backed by the best

“FORJ is the most capable AI club fitting platform in the world. I wish I had this AI to get the right fit instead of trying hundreds of shaft and head combos.”
Sir Nick Faldo Six-time major champion, World Golf Hall of Famer, FORJ investor.

Fitters, on FORJ.

“Scaling our fitting business used to mean months of training. FORJ standardized our workflow overnight. It ensures every fitter, regardless of experience level, follows the same elite process.”

Kyler DeardenVP Training · Tee Box
Watch on Instagram › Watch on Instagram › Watch on Instagram ›

Make every fitting your most valuable one.

FORJ is live on the Trackman Portal. $1,999/yr per location. Pick your path.

Single location

Get FORJ today

The full fitting platform, $1,999/yr. Buy through the Trackman Portal with your existing account, install in one click.

Buy now on the Trackman Portal

Once you’re logged in, open Marketplace and select FORJ Fit - Fitting Platform. See the steps ›

Not ready to buy? Learn more or ask us to reach out ›

Multiple locations

Rolling out across a retail or multi-bay operation?

We handle site licensing, order automation, custom onboarding, and multi-location deployment directly with your team.

Talk to Enterprise sales